Aim’n
Aim'n Case Study.
— Digital Growth Strategy
— e-Commerce Conversion
— Paid Social Media
— Conversion Rate Optimisation
— Mobile Experience Audit
— User Flow Tracking
— Content Strategy
The Client
AIM’N is a leading activewear brand originating in Sweden.
AIM’N’ have developed a global brand that speaks to women of all backgrounds, body types and interests. With flattering activewear that is designed to look and feel great, no matter who is wearing it, AIM’N channels empowerment, body positivity and perseverance, with the mantra “aim high, dream big”.
AIM’N have built a community fans around the world, lovingly referred to as the #aimntribe. With over 50,000 women joining the tribe so far, the AIM’N team were looking to take the next step in growing their brand spreading their message.
The Problem
Claxon’s brief was to develop and implement a sophisticated digital growth strategy to acquire new customers and reactivate existing members of the #aimntribe in both Australia and New Zealand. In doing so, we were tasked with creating hype for a series of exciting new product launches, as well as cutting through with showstopper content that speaks to and converts customers in the crowded activewear market.
Key Metrics
- 64%Revenue growth
- 31xROAS for new product launches
- 114%Growth in Messenger database
- 15%Increase in ROAS at scale
The Method
Using a sophisticated acquisition and retention funnel, Claxon was able to reach consumers at each stage of the funnel, generating exceptional amounts of positive hype and social proof for new product launches.
This was achieved by crafting world-class video content and thumb-stopping ad copy along with innovative audience selection and targeting.
Additionally, Claxon developed an advanced Facebook Messenger strategy. By using dynamic javascript code and custom audience segmentation inside Messenger, Claxon was able to deliver highly targeted message broadcasts to AIM’N customers, while increasing urgency and personalisation with countdown timers and personalised vouchers
The Outcome
In just over three months, Claxon had delivered an increase of of 115% from the same period, the year prior. This exceptional revenue was generated while increasing return on ad spend (ROAS) by 15% – meaning that overall profit margins increased by an impressive 121%.
Additionally, Claxon grew the size of AIM’N’s email database by over 20% and grew their Messenger database by an incredible 114%.
As a result of this success, AIM’N was able to scale their ad spend by 25% month on month while maintaining exceptional return on ad spend (ROAS) in excess of 9x.
