Clarke’s Design and Construct is an award-winning construction company that has been in operation since the mid 2000s. A 15-year-old business is ideally placed to take stock of their market position, explore who they are as a business and where they want to be moving forward.
A rebrand is not about starting a new business. It is a process that explores business values and objectives, refines audience and customer needs, and how to put pressure on the competition. For Clarke’s, this rebrand was a way to let the industry know: ‘Hey, we’re here. And we mean business.’
We tracked every design touchpoint in the client journey to ensure we didn’t miss a thing. Next, we established a creative direction. This starts with three different brandscapes that cover colour, font, layout and overall feeling. From there, we finalised creative direction and moved on to logo development.
Clarke’s Design and Construct engaged the team at Embark Agency to provide us with refreshed branding to reposition ourselves in the Industrial building market. By allowing the team at Embark Agency to use their creativity they provided us with a clear and strategic brand package that has instilled trust and confidence in our marketplace and has set us apart from our competition. Since the re-brand launch on 2020, Clarke’s Design and Construct has doubled its capacity as an industrial building company and we are now reaching a completely different type of clientele.
