Eckersley’s approached Claxon to address poor performance from previous campaigns, including unsustainable customer acquisition costs (CPAs) exceeding $30 and a return on ad spend (ROAS) of less than 5. The challenge was to overhaul the account’s structure, optimise targeting and refresh creative to align with growth objectives.
Our approach focused on implementing the Conversions API (CAPI) for precise data tracking, restructuring campaigns to minimise overlap and introducing a suite of fresh creative assets. By replacing outdated visuals, we redefined how the brand connected with its audience, inspiring both artists and hobbyists while creating a seamless shopping experience. This reset allowed Eckersley’s to reduce costs, maximise returns and compete effectively in the art supplies market.
To drive sustainable growth for Eckersley’s, we prioritised establishing a foundation of technical precision and engaging creative. By addressing fragmented campaigns and refreshing outdated assets, we ensured the brand could connect with its target audience more efficiently and effectively. This balanced approach reduced CPAs from over $30 to below $21, delivering significant cost efficiencies, while boosting ROAS from under 5 to 8.5, driving profitability. With consistent month-on-month performance gains, Eckersley’s solidified its position in the market, achieving both immediate results and long-term success.
“I’ve been working with Claxon for a few months, and in that time, they have consistently exceeded our previous agency. The communication is excellent from Kalvin and their research and analytics are thorough. Our retail stores and e-commerce are increasing in revenue. Claxon feels like a true extension of our team”
