In redefining Humiscope’s brand identity, we strategically selected colours and textures to differentiate the master brand and its sub-brands, ensuring a cohesive yet distinctive visual identity. The Humiscope master brand is anchored by a deep, dark blue, symbolising trust and expertise, complemented by engineering fan textures that reinforce the brand’s technical prowess. To clearly differentiate the sub-brands, we introduced unique colour palettes and tundra textures: the dehumidifying sub-brand features a warm desert orange with a desert tundra texture, while the cold room specialists are represented by a crisp blue paired with a snow tundra texture. Each sub-brand is further distinguished by its own stylised icon, creating a visual shorthand that enhances brand recognition. This approach not only strengthens the visual identity across all brand offerings but also allows for seamless expansion in the future, should Humiscope choose to introduce additional sub-brands. By using colour and texture strategically, we’ve ensured that each element of the brand is both functional and visually engaging, supporting the overall brand narrative and making a lasting impression on the target audience.