We sat down with the Men of Business team to establish an approach to their branding. As a school, the brand had to be clean and professional. Yet, the team were clear from the outset that the brand look nothing like a school. We were asked to create a masculine looking brand that would appeal to the youth and look a bit rough around the edges.
The creative development process was established through a series of workshops as well as hours of research. This helped us to develop the mood boards that reflected the team’s desired approach and offer them a shortlist of options from which they could choose.
From the moment we met with Marco (MOB Director) we were sold on the concept that by helping the young boys of our community we will have the ability to create better, more responsible and authentic young men. The initial branding and web development was all donated to the cause.
Their passion, dedication and intuition has been an invaluable asset to the success of our business. They are absolute experts in their field, always going above and beyond to support our ideas and we feel blessed to have them part of our MOB Academy family.
