Phizz was already recognised for its strong retail partnerships across the UK but faced the challenge of amplifying brand visibility and driving sales both online and in-store. To address this, we designed a tailored multi-channel awareness campaign that included digital ads, influencer partnerships, and targeted social media content.
The strategy emphasised Phizz’s science-backed benefits—hydration, electrolytes and vitamins—positioning it as the go-to solution for active, health-conscious consumers. By focusing on urban professionals and fitness enthusiasts in key cities, we delivered highly relevant messaging that highlighted convenience and daily wellness, prompting trial and building long-term brand recognition.
Our approach centred on understanding the health-conscious consumer’s daily routine and leveraging data-driven insights to craft messages that resonated with their lifestyle. The campaign utilised key metrics and audience behaviour to ensure Phizz reached the right people, on the right channels, at the right time, maximising impact in a competitive wellness market.
By the end of the first quarter, we had exceeded all strategic objectives, scaled from 2 to 6 media channels and grown ad spend from £70,000 to £170,000 due to strong ROI. We also achieved the highest sales in a single quarter, drove significant uplift in online and Amazon store conversions, increased branded search volume by over 500% and hit 79% of the 6-month target in just three months.
“Through a combination of paid media, creative storytelling, and precise audience targeting, Claxon has helped establish Phizz as a recognised brand in the UK market. Their expertise in brand and performance marketing, combined with innovative content strategies, has significantly enhanced our reach, driving both awareness and customer acquisition.”