SCARLETTO'S CASE STUDY
— Digital Growth Strategy
— e-Commerce Conversion
— Paid Social Media
— Paid Search
— Conversion Rate Optimisation
— User Flow Tracking
— Content Strategy
Scarletto’s is a boutique Australian shoe brand, specialising in glamorous women’s shoes. Scarletto’s has a unique product range that delivers on style, comfort and quality manufacturing to create the perfect shoe. Each month, Scarletto’s release new collection of four new styles, with only 100 pairs in each style. Brand loyalty is high, with customers of the brand becoming Scarletto’s Sisters who repurchase regularly.
Prior to partnering with Claxon, digital marketing efforts by Scarletto’s were down at the heel. They had not achieved a satisfactory ROI or growth of the brand in the market. Scarletto’s campaigns were failing to take advantage of key opportunities to generate the desired revenue.
Scarletto’s were missing key channels that were not discoverable by their key market such as Google Shopping and remarketing efforts, which was leading to a loss of potential revenue and doubling up on spend from broad brand terms.
Scarletto’s engaged Claxon to grow revenue through social channels and Google Ads. The challenge for Scarletto’s was to maximise reactivation of existing customers and to indoctrinate new customers into the Scarletto’s Sisterhood. In order to experience continued revenue growth and achieve business stability and continuity, Claxon developed an advanced eCommerce funnel structure to drive an influx of purchases at a scalable and sustainable cost per acquisition.
- +145%Revenue Growth
- +88%Transaction Volume
- +51%Google Shopping Impression Share
- +120% Increase in new customers YoY
- +24%Average Order Value