Twomey sought to break away from the conventional, uninspired image of the legal sector, aiming for a refreshed digital presence that better aligned with their dynamic culture. The challenge was modernising their brand without compromising the strong organic search performance they had cultivated over years.
Our solution combined sleek, modern aesthetics with strategic functionality. By redesigning Twomey’s branding and website, we balanced high-impact visuals with robust SEO foundations. The rebranding extended beyond digital to include merchandise and promotional materials, reinforcing the brand’s new identity while ensuring a seamless transition for their audience.
To redefine their identity, we analysed emerging trends in the legal and corporate industries, focusing on the importance of trust and innovation. This insight informed a design philosophy that married bold, contemporary visuals with an emphasis on functionality and professionalism, allowing Twomey to stand apart from competitors while maintaining its core values.
The prominent use of gradients in the new branding shows the fluid approach to being relatable, as well being fierce in the pursuit of victory.
Twomey tasked us with a full branding overhaul–with complete creative freedom–that would make them stand out from the competition, and that’s exactly what we delivered. The refreshed branding has captured attention in and out of the law industry, created new engagement touchpoints, including high-quality merchandise (even their own branded beer tinnies) and led to numerous other branding opportunities for our talented design team.
We work with Claxon on an ongoing basis for our website management, however worked more notably together on a six month rebrand project. We are incredibly thrilled with our new brand. Claxon were able to strategically and thoughtfully extract our essence and create a visual representation of that. The team delivered a final package that not only looks great, but is also very adaptive and easy to apply from an in-house marketing perspective. Thank you Claxon!
