The Digital Growth Podcast is firing back up again for Season 2 and we’re psyched to share the first episode with you! Click below to watch or listen.
About The Episode
You’ve probably heard about Apple’s new IOS 14 update that is causing mayhem for advertisers and businesses globally. Today we’re going to take a dive into what we’re doing as an agency to help our client’s get prepared and to mitigate its impact. If you use data in your business and marketing to determine success (how else would you, right?) then you will want to watch this one. As something that is still unfolding in real-time, we give you a brief update of what you need to know as a business owner, without the technical jargon.
Here’s what we cover in the episode:
1. A quick update on what we’re seeing in digital marketing so far this year
2. What you should think about as a business owner to be lockdown-ready
3. Macro considerations for advertisers and how to adjust your marketing strategy around them
4. What to do when you can’t afford to invest in performance advertising
5. How much does your brand affect your marketing costs?
6. An overview of IOS 14 and how you can mitigate its impact PLUS exactly who will be most affected by this update
And so much more… Listen now!