If a potential digital growth partner or internal marketing manager suggests they can have your digital strategy setup and started with ads running in a few days, run for the hills!
Designing, creating, and executing a world-class strategy that actually delivers performance requires a very detailed and intentional approach.
The perfect digital growth partner will undertake:
- Extensive market research
- Industry trends analysis
- Competitor analysis
- Document consumer pain points (emotive and practical)
- Develop your social media communication strategy
- Create advertising content for each stage of the consumer journey
- Craft end to end customer journey architecture
- Provide you with a comprehensive strategy document that is half art, half science
As you can see, there are many boxes that need to be ticked prior to launching any successful advertising campaign.
For it to be done correctly, a thorough and intentional approach will take weeks, not days.
At Claxon, we adopt a four-week strategy design and build phase. Massive amounts of consideration, research and discussion are an integral part of the process.
This ensures that when launch day arrives, we are ready to hit the marketplace with the BEST possible unique, bespoke digital strategy that’s going to drive revenue.