Claxon Wins Phizz Media & Creative, Eyes UK Market

Article was originally published by MediaWeek on 9 April, 2024

Claxon has won another UK client, becoming the media and creative agency of record for UK-based health and wellness brand Phizz ahead of the agency’s official UK expansion later this year.

The win comes after the independent agency won the media account of Irish cosmetic clinic brand Sisu Clinics.

Claxon’s immediate remit for Phizz will be to build a robust omnichannel media strategy for the UK market as part of the brand’s growth strategy, including creative AI.

Brian Collins, head of growth at Claxon, said the agency’s mission is to empower brands such as Phizz to thrive in the digital age by providing the strategic insights and creative solutions they need to stay ahead of the curve.

Collins said the partnership allows Claxon to showcase its capabilities in strategy, media, and creativity, underpinned by AI.

“Central to our approach is harnessing the power of AI and creativity to create impactful media campaigns across all brand touchpoints, driving engagement and fostering brand loyalty. We’re committed to helping the brand engage more customers and reach its market expansion goals.”

Olivia Morrison, head of marketing at Phizz, said Claxon’s creative AI stood out in the market, and the agency would elevate the brand’s presence and ambitions.

The Phizz account win also comes after Claxon acquired Gold Coast-based creative agency Embark, which was founded in 2003 by brothers James and Phil Coulson. This is Claxon’s second acquisition in 14 months, following that of Growe Media.

Daniel Willis, founder and CEO of Claxon, said acquisitions are a focus for the agency, especially as it continues its current push into the UK market.

The acquisition sees Embark retain its own brand in the market but assume a co-branded position, with all staff and clients remaining with the expanded agency.

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