Should You Be Using Programmatic Advertising? | TDGP 012

On this week’s epic episode of The Digital Growth Podcast, Brett talks programmatic advertising with Claxon’s Chief Strategy Officer, Greg. 

We cover all things programmatic – what it is, which industries it’s suitable for and how effective it is (spoiler alert; very!).

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About The Episode 

In this episode, Brett & Greg discuss:

  • What digital inventory is available via programmatic (i.e. digital billboards in Westfield shopping centres)
  • Why programmatic ads enhance user experience 
  • What the minimum requirements for a business to start programmatic buying are
  • The difference between an omni-channel and a multi-channel approach
  • The downsides to programmatic 
  • Should you be using it for your business

And so much more… Listen now!

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