Should You Be Using Programmatic Advertising? | TDGP 012

On this week’s epic episode of The Digital Growth Podcast, Brett talks programmatic advertising with Claxon’s Chief Strategy Officer, Greg. 

We cover all things programmatic – what it is, which industries it’s suitable for and how effective it is (spoiler alert; very!).


Apple | Android | Spotify | Soundcloud | YouTube

About The Episode 

In this episode, Brett & Greg discuss:

  • What digital inventory is available via programmatic (i.e. digital billboards in Westfield shopping centres)
  • Why programmatic ads enhance user experience 
  • What the minimum requirements for a business to start programmatic buying are
  • The difference between an omni-channel and a multi-channel approach
  • The downsides to programmatic 
  • Should you be using it for your business

And so much more… Listen now!


Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on email

What's New

Camo Warehouse & Claxon; Digital Growth Partnership

We’re delighted to be partnering up with Camo Warehouse – Australia’s leading stockist of hunting gear and accessories. It’s been fun diving into a world we didn’t know much about until now –  the world of hunting! Deep research is such an integral part of our process and we’re educating

What Business Owners Must Know For 2021 | TDGP 014

In this episode of The Digital Growth Podcast, our Chief Evangelist, Brett, is joined by Chief Strategy Officer, Greg, and Creative Director, Jake, to debrief on the year that has been, and to put forward their predictions on what 2021 will bring. Subscribe Apple | Android | Spotify | Soundcloud