Should You Be Using Programmatic Advertising? | TDGP 012

On this week’s epic episode of The Digital Growth Podcast, Brett talks programmatic advertising with Claxon’s Chief Strategy Officer, Greg. 

We cover all things programmatic – what it is, which industries it’s suitable for and how effective it is (spoiler alert; very!).


Apple | Android | Spotify | Soundcloud | YouTube

About The Episode 

In this episode, Brett & Greg discuss:

  • What digital inventory is available via programmatic (i.e. digital billboards in Westfield shopping centres)
  • Why programmatic ads enhance user experience 
  • What the minimum requirements for a business to start programmatic buying are
  • The difference between an omni-channel and a multi-channel approach
  • The downsides to programmatic 
  • Should you be using it for your business

And so much more… Listen now!


Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on email

What's New

How IOS 14 Updates Are Affecting Businesses & Advertisers | TDGP 015

The Digital Growth Podcast is firing back up again for Season 2 and we’re psyched to share the first episode with you! Click below to watch or listen. Subscribe Apple | Android | Spotify | Soundcloud | YouTube About The Episode  You’ve probably heard about Apple’s new IOS 14 update

Camo Warehouse & Claxon; Digital Growth Partnership

We’re delighted to be partnering up with Camo Warehouse – Australia’s leading stockist of hunting gear and accessories. It’s been fun diving into a world we didn’t know much about until now –  the world of hunting! Deep research is such an integral part of our process and we’re educating