On this week’s epic episode of The Digital Growth Podcast, Brett talks programmatic advertising with Claxon’s Chief Strategy Officer, Greg.
We cover all things programmatic – what it is, which industries it’s suitable for and how effective it is (spoiler alert; very!).
About The Episode
In this episode, Brett & Greg discuss:
- What digital inventory is available via programmatic (i.e. digital billboards in Westfield shopping centres)
- Why programmatic ads enhance user experience
- What the minimum requirements for a business to start programmatic buying are
- The difference between an omni-channel and a multi-channel approach
- The downsides to programmatic
- Should you be using it for your business
And so much more… Listen now!