The Story of Claxon | Daniel Willis & Brett Campbell

Claxon’s co-founders open up about the inception of their digital growth agency, the journey to bring it into being, how the business has evolved and what they’ve learnt so far.


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About The Episode

In this episode Brett and Daniel discuss:

  • Their relationship before Claxon
  • The story of CMG’s first client
  • What stood out about the industry at the start
  • Why Brett was torn before starting CMG
  • Acquiring Go Social
  • Why most businesses aren’t set up for success
  • Securing investment
  • Realising the importance of brand (rebrand of Campbell Media Group to Claxon)
  • The explanation behind Claxon’s branding
  • Hiring Kara Richards as the Head of Strategy and Innovation


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