Why Are Big Businesses Shifting to Paid Social?

Why are big businesses rapidly shifting to paid social?

The answer to this question is simple. They are either:

  1. Struggling to meet financial KPIs because their sales pipelines have dried up.
  2. Figuring out that traditional media is becoming extinct faster than the velociraptor in Jurassic Park.
  3. Realising that attention is shifting at exponential speeds toward social platforms such as Facebook, Instagram, Youtube, Snapchat and LinkedIn.

The days of cold calling, wrapping buses in pretty signage, creating cute little jingles for radio and purchasing expensive TV ad placements are all but over.

In order to avoid becoming the next Kodak, Blockbuster, Taxi Cab or print magazine, the big end of town are now starting to recognise that social media is here to stay. 

In what form you may ask? No one knows. What we do know is the social media landscape moves faster than Usain Bolt running downhill. It moves fast, and often in very mysterious ways.

But in all seriousness, the social media giants have created a phenomenon that has never been seen before. The utopian opportunity, some may say. The social ecosystems have provided businesses and brands with an opportunity to grow their companies bigger, better and faster than ever before.

Getting the right message, in front of the right person at the right time is the holy grail that businesses have been searching for.

Having the ability to create unique customised journeys based off personalised behavioural patterns has never been possible… until now.

Like Captain Cook, who travelled the globe in search of new land and opportunity, businesses and brands have been searching for the most effective ways to CUT THROUGH and BE HEARD.

That land has been discovered and is now being conquered. It’s called social media. And at Claxon, we’ve already made ourselves at home.


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