Modern Group
MODERN GROUP CASE STUDY.
— Digital Growth Strategy
— Lead Generation
— Paid Social Media
— Conversion Rate Optimisation
— Mobile Experience Audit
— User Flow Tracking
— Content Strategy
The Client
A family-owned business established in 1988, The Modern Group is one of Australia’s largest home improvement providers, with a name and jingle recognised by most. It’s product and service offerings include a range of renovation solutions inclusive of Roof Restorations, Roller Shutters, Plantation Shutters, Outdoor Blinds, Louvre Shutters and Solar Panels. The Modern Groups key brand offerings include Australian-made and owned quality, along with outstanding customer service and sales support from enquiry all the way through to post-installation care.
The Problem
Modern Group’s goal was to increase product specific leads and brand perception in addition to increasing the number of customer touch points with the brand to boost lead to sale conversion rates.
Key Metrics
- 1,970%Increase in lead flow
- 38%Decrease in lead cost
The Method
In order to improve The Modern Group’s conversions, our funnel architecture utilised Facebook’s native lead form function to streamline the user experience, ultimately increasing the speed and ease of enquiry completion. With a follow-up Manychat Messenger sequence, users could view other product offers The Modern Group was running, which then entered them into a lead nurturing brand-education follow-up sequence. Both of these tactics were designed to increase lead flow, decrease lead cost and boost reception of The Modern Group during their sales cycle.
