Our favourite business rebrands of 2023
As we close the chapter on 2023, it’s a time for reflection, celebration, and gratitude. At Embark, we’ve had the privilege of experiencing a year filled with growth, creativity, and inspiring collaborations – all thanks to you, our valued clients. This year has been nothing short of extraordinary. We’ve tackled larger and more ambitious projects, […]
Nail your brand messaging with these 5 essentials
What is brand messaging? When you think of branding, you probably go straight to the visual identity or something cosmetic – like your logo. But this is only one small part of the branding puzzle and ecosystem that is your brand. When it comes to establishing a strong and successful brand, visual identity and your […]
The 5 Brand Architecture Types Explained
The 5 brand architecture types and how to create Brand Architecture for your organisation You might be thinking ‘what is brand architecture’? Your brand and business started out so simply. One business. One brand. And even that at times was hard to manage. As your business evolved and grew, you may have decided to add […]
Our favourite business rebrands of 2022
A business rebrand can be so beneficial for your business. In 2021 we took our own advice and completed our business rebrand from our 18 year old brand ‘CSQD’ to ‘Embark Agency’ and some of you have had front row seats to this evolution. Far more than just a name change, this was based on […]
Our Complete Guide to Branding
Branding is a crucial component of any business or organization, as it helps establish its identity and create a memorable image in the minds of customers and stakeholders. “Our Complete Guide to Branding” covers various aspects of branding, including the types of brand architectures, the importance of brand messaging and positioning, and how design plays […]
How to Craft the Perfect Tagline for Business – 5 tips
Would you like to create the Perfect Tagline for your Business. Firstly do you know what a tagline is? It’s a short phrase or sentence that captures the essence of your brand and communicates your unique value proposition in a few powerful words. But why are taglines so important for businesses? Well, they were invented […]
Crafting a Brand Story: How to Create a Compelling Narrative for Your Business
In the competitive world of business, crafting a brand story has become crucial for success and is an essential foundation of your brand strategy. A compelling brand story captures the essence of your business, its values, and its journey, resonating with your audience on an emotional level. In this blog post, we’ll explore the importance […]
Mastering the Art of Creating the Perfect Customer Profile
The Key to Targeted Marketing: Mastering the Art of Creating the Perfect Customer Profile. In the vast and ever-evolving landscape of digital marketing, one thing remains constant – the importance of understanding your target audience. Gone are the days of casting a wide net and hoping for the best. Today, successful marketers know that the […]
Your Marketing Budget: A Guide for Service-Based Business
Navigating the marketing budget landscape for a service-based business can often feel like walking a tightrope. Spend too little and your brand languishes in obscurity, invest too much and your profitability takes a hit. The ultimate question remains: How much should you allocate towards marketing? Traditional guidelines suggest that businesses should allocate between 7-8% of […]
The Marketing Mistakes You Can’t Afford to Make
Are you making marketing mistakes you can’t afford to make? In today’s fast-paced digital landscape, businesses are pouring vast amounts of resources into their marketing efforts, striving for that edge over their competitors and a stronger connection with their audience. However, a critical oversight in this race for visibility and engagement could be costing you […]
Sustainable Success: Why Long-Term Brand Building Trumps Short-Term Marketing
In a world dominated by short-term marketing strategies and instant gratification, it’s easy to overlook the powerful impact of long-term brand building. As businesses navigate the ever-changing consumer behaviour, the spotlight is on sustainable success, and for good reason. Long-term brand building not only establishes a solid foundation but also fosters enduring customer relationships, ultimately […]
How to create a successful brand campaign: A comprehensive guide
Creating a successful brand campaign is an art and a science. It’s about more than just flashy visuals or clever taglines—it’s about crafting a story that resonates with your audience, builds trust, and compels action. In this guide, we’re going to explore the essential components that make a brand campaign successful and how to avoid […]
