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Where’s The Social Proof? The Effect of Hidden FB Likes on Business

Claxon Senior Digital Strategist, Liam O’Doherty, discusses how Facebook’s recent removal of “Likes” may have a more greedy motivation compared to the “consumer-first” picture it’s painting…  Following what Facebook Australia’s director of policy Mia Garlick described as “initial positive feedback” on removing like counts on Instagram in Australia, Facebook announced

How To Design And Execute A World-Class Marketing Strategy

If a potential digital growth partner or internal marketing manager suggests they can have your digital strategy setup and started with ads running in a few days, run for the hills! Designing, creating, and executing a world-class strategy that actually delivers performance requires a very detailed and intentional approach. The