Brand Identity: Why branding is more than just a logo
Most people think branding is just a logo but that couldn’t be further from the truth. Here’s why your brand identity is so much more.
Brand Planning – Why it is crucial to the success of your business
In this blog we’re going to get stuck into brand planning and why it is crucial to the success of your business. If you are a start-up or about to go through a rebrand, it’s especially important.
The psychological effects of colour in design
When you think about your brand identity, what do you think about? For many people they think no further than a logo. However, your logo—while important—is only one small piece of your overall business branding puzzle.
Recipe for disaster: 5 reasons brands fail (and how to avoid it)
FACT: 96% of businesses fail within the first 10 years. Here’s how to avoid unsuccessful branding that doesn’t end up in the statistical majority
Getting the most out of a graphic designer – Maximising Your Graphic Design Budget
When hiring a graphic designer, have a clear vision of what you are asking them to do and give them a reasonable amount of time to complete the task.
Property Branding: 5 reasons to brand your property development
Not branding your development? You’re already on the backfoot. Here are 5 reasons why property branding is essential in today’s real estate market.
Our favourite business rebrands of 2023
As we close the chapter on 2023, it’s a time for reflection, celebration, and gratitude. At Embark, we’ve had the privilege of experiencing a year filled with growth, creativity, and inspiring collaborations – all thanks to you, our valued clients. This year has been nothing short of extraordinary. We’ve tackled larger and more ambitious projects, […]
5 small business and startup branding strategies
When it comes to branding strategies, small businesses and startups have a unique set of challenges when compared to already established businesses.
Brand style guide: why it’s vital your business has one
In this blog we’re going to get stuck into brand planning and why it is crucial to the success of your business. If you are a start-up or about to go through a rebrand, it’s especially important.
Rebranding your business – 8 questions to ask when rebranding
Rebranding your business? Ever felt like you could do with a style upgrade as you catch your reflection in the mirror? Brands are no different. Just like when winter rolls around and your once comfortable jeans are now a little too snug, your business can outgrow your branding. A successful brand: Communicates what your company […]
Branding vs marketing: 3 key differences
While strongly linked, there are subtle differences between branding and marketing. Understanding them could significantly increase the success of your business.
3 reasons why investing in branding is crucial to the survival of your business
Investing in your brand from the outset can make all the difference to the success of your business—and it can actually save you thousands in the long run.
5 tips for building an environmentally friendly brand
Does your business have an environmental policy? Research suggests that up to 71% of consumers say it’s a deal breaker for them if a brand isn’t working to reduce its environmental impact.
What makes a good logo? The definitive guide.
There are specific web pages, content-wise, that are beneficial for all businesses. Let’s explore the five must have website pages that your website should include and why they’re so key to the user experience.
Establishing a personal brand: why and how to go about it
People connect with people. As the CEO or executive of your business, establishing a personal brand can help your audience to connect with your business.
What makes a brand stand out?
If you’ve been following us for a while, you’ll know we strongly believe that branding matters. It’s not just because we work in the industry and it’s in our best interest to say so.
Is your website building trust in your brand?
Building brand trust so that potential customers feel safe is integral to creating a strong and successful business. Here’s how your website can help.
Diversity in marketing: why it’s more important than ever
Have you noticed a trend towards greater diversity in marketing and advertising campaigns in recent years? More and more consumers are opting to support brands who value inclusivity and diversity over those who don’t.
5 branding strategies to increase sales
Here are 5 branding strategies that actually work to increase sales. If your business is looking to increase sales it might be time to refresh your brand.
4 copywriting strategies to increase customer engagement
The 4 copywriting strategies behind increasing customer engagement is something you can easily apply to your own content once you understand how it works.
3 ways to breathe life into a dying brand
There are a number of reasons why brands fail. The question is—can you do anything to revive a dying brand? The short answer, yes. Hopefully your brand isn’t actually dying as you’re reading this. But if it is, here are three ways to breathe life back into it.
This kind of logo will be the best way to go, every time
If you look at big business, you’ll see there is one approach that dominates the marketplace. The minimalist logo.
How to use customer perceived value to increase your sales
Let’s take a look at a few of the pros and cons of each so you can decide for yourself whether Wordpress or Shopify will be right for you.
Branding works, and this is why you should care
How do you define your brand? If you’re reaching for your marketing plan or thinking about your logo right now, we should probably take a minute to talk about how branding works.
“That’s ugly”: Why design isn’t just about aesthetics
Design is subjective. What your designer develops for you may not be to your taste. While it can be disconcerting when you don’t like something that your designer develops for you, here’s why it’s less important that you may think.
What’s trending in 2021? Branding & design trends post 2021
As we wave goodbye to the longest year on record (surely the month of April counted for at least three months on its own, right?) and welcome in a brand spanking new one, let’s take an eye to the near future and explore some of the design trends for 2021.
What’s the deal with logo prices varying so wildly?
You’ve got a new business… what’s the first thing you think to do to brand it? For most people it’s designing the logo.
Website content: the vital ingredients for engaging copy
We’ve all visited enough websites to recognise great website content when we see it. But when you sit down to write it yourself, do you end up staring at a blank page not knowing where to start? Follow these five key ingredients to writing engaging website copy.
What is the difference between a logo and branding?
Designing a logo with no branding is like building a house with no frame. You might be able to get away with it, but things are going to get shaky very soon.
Words to avoid in marketing: are you making these mistakes?
Some words and phrases are no-nos in marketing circles. Are they the ones you think?
What is a brand strategy and do I need one?
Your brand is the emotional connection people have with your business, it’s how your business connects and communicates to your ideal target audience. The brand strategy is the plan on how to do this.
How to build a personal brand in 4 easy steps
Whether you’ve built one consciously or not, we all have a personal brand. Your online profile is now the first impression you make, personally and professionally, before you’ve even put a foot in the door.
5 more ways to approach brand storytelling
A few weeks back, we shared with you five ways to tell your brand story. But the thing is, there are sooooo many more ways to approach brand storytelling.
How to tell the difference between a good logo & a bad one
Head over to fiverr and, pretty quickly, you can get a logo designed for next to nothing. But how do you know if it will be a good logo or a bad one?
5 tips for building your brand personality
You communicate your brand personality with your content, design and marketing. It should be communicated across any and all customer touch points.
The attention economy and what it means for your business
Have you heard of the attention economy? This relatively new term is used to describe the business of a customer’s attention.
This content marketing strategy will drive customer loyalty
There’s one topic that should definitely feature in your content marketing strategy. It will build customer loyalty and go a long way to creating raving fans. Your mission.
Planning out your brand strategy? Start here
Who are you, what do you offer and why? These elements of your brand are key to the planning and strategy phase of the branding process.
Brand voice: why it matters and how to get it right
Choosing a voice that appeals to your audience and reflects your company’s values will help you to stand out and establish an emotional connection between your brand and your audience.
Brand positioning: taking the proverbial bull by the horns
Brand positioning is the active process of positioning your brand in your customers’ minds. Note the word ‘active’.
Are you making one of these personal branding mistakes?
Personal branding can be tricky business. It’s much easier to remain objective when you’re branding a business. Branding yourself is a whole other ball game.
What makes a brand? 3 things a brand is (and 3 things it’s not)
Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black and whites.
An insider’s guide to purpose, vision, mission and values
Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black and whites.
Discover what business you’re really in
Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black and whites.
The simplest brand strategy for any business
Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black and whites.
3 essentials for a high performing brand
Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black and whites.
Nail your brand messaging with these 5 essentials
What is brand messaging? When you think of branding, you probably go straight to the visual identity or something cosmetic – like your logo. But this is only one small part of the branding puzzle and ecosystem that is your brand. When it comes to establishing a strong and successful brand, visual identity and your […]
The 5 Brand Architecture Types Explained
The 5 brand architecture types and how to create Brand Architecture for your organisation You might be thinking ‘what is brand architecture’? Your brand and business started out so simply. One business. One brand. And even that at times was hard to manage. As your business evolved and grew, you may have decided to add […]
Our favourite business rebrands of 2022
A business rebrand can be so beneficial for your business. In 2021 we took our own advice and completed our business rebrand from our 18 year old brand ‘CSQD’ to ‘Embark Agency’ and some of you have had front row seats to this evolution. Far more than just a name change, this was based on […]
Our Complete Guide to Branding
Branding is a crucial component of any business or organization, as it helps establish its identity and create a memorable image in the minds of customers and stakeholders. “Our Complete Guide to Branding” covers various aspects of branding, including the types of brand architectures, the importance of brand messaging and positioning, and how design plays […]
How to Craft the Perfect Tagline for Business – 5 tips
Would you like to create the Perfect Tagline for your Business. Firstly do you know what a tagline is? It’s a short phrase or sentence that captures the essence of your brand and communicates your unique value proposition in a few powerful words. But why are taglines so important for businesses? Well, they were invented […]
Crafting a Brand Story: How to Create a Compelling Narrative for Your Business
In the competitive world of business, crafting a brand story has become crucial for success and is an essential foundation of your brand strategy. A compelling brand story captures the essence of your business, its values, and its journey, resonating with your audience on an emotional level. In this blog post, we’ll explore the importance […]
Mastering the Art of Creating the Perfect Customer Profile
The Key to Targeted Marketing: Mastering the Art of Creating the Perfect Customer Profile. In the vast and ever-evolving landscape of digital marketing, one thing remains constant – the importance of understanding your target audience. Gone are the days of casting a wide net and hoping for the best. Today, successful marketers know that the […]
