What you need to know when preparing for a website build
Websites are an ever changing and challenging product. It is vital to address 3 important areas before you start looking for a quote for a website.
From your screen to your hand – Meeting your expectations in print
For business, the importance of online printing should not be underestimated. The quality of printed marketing materials & correspondence reflects on business.
How to communicate effectively with your designer
If you’ve ever been unhappy with your designer or the cost of your job, this may be because you’ve started off with poor communication.
Optimising your website for the shortening attention span
Our human attention span is getting shorter and shorter. That’s a fact. There are many reasons why but it’s often attributed to the rise in use of mobile technology. With so much readily at our fingertips, we have grown accustomed to things being quick and easy for us when it comes to online web browsing.
Is it better to rebuild or revise a website?
Whether it is better to rebuild a website from scratch or revise and update an existing site is tricky to determine. Each website is different so it needs to be assessed case-by-case.
The quick and dirty guide to building a great website
Your website can be the first point of contact for a customer. A great website should be easy to navigate with clear messaging and excellent hierarchy.
Design working files: what are you entitled to?
Though a seemingly simple request, asking your designer for their design working files is anything but. Here’s everything you need to know.
Trusting your designer: 5 reasons why it will benefit your business
What happens when you and your designer have different ideas around what’s best for your brand? Get the low down on trusting your designer.
Getting the most out of a graphic designer – Maximising Your Graphic Design Budget
When hiring a graphic designer, have a clear vision of what you are asking them to do and give them a reasonable amount of time to complete the task.
Property Branding: 5 reasons to brand your property development
Not branding your development? You’re already on the backfoot. Here are 5 reasons why property branding is essential in today’s real estate market.
Our favourite business rebrands of 2023
As we close the chapter on 2023, it’s a time for reflection, celebration, and gratitude. At Embark, we’ve had the privilege of experiencing a year filled with growth, creativity, and inspiring collaborations – all thanks to you, our valued clients. This year has been nothing short of extraordinary. We’ve tackled larger and more ambitious projects, […]
How to construct a website brief for your developer
Taking your time to think about exactly what you need your website to do for your business and how it needs to function for both you and your customers is a vital first step.
How to influence your customers simply by choosing different colours.
Influence customers by colours. Choosing a colour just because you like it is generally a bad idea, there needs to be intention behind everything that you do with your branding to attract the right customers to your business.
Rebranding your business – 8 questions to ask when rebranding
Rebranding your business? Ever felt like you could do with a style upgrade as you catch your reflection in the mirror? Brands are no different. Just like when winter rolls around and your once comfortable jeans are now a little too snug, your business can outgrow your branding. A successful brand: Communicates what your company […]
What makes a good logo? The definitive guide.
There are specific web pages, content-wise, that are beneficial for all businesses. Let’s explore the five must have website pages that your website should include and why they’re so key to the user experience.
5 ways to change your website for a better user experience
70% of online businesses fail due to bad useability. Clearly user experience is super important. But how can you change your website for a better user experience?
5 tips for builders for winning that next project tender
The building industry is highly competitive so when it comes to winning your next project tender, standing out from your competitors is incredibly important.
The best website designers do this to build websites
What practices do the best website designers use to build websites? We see web design horror stories all the time. People who have entrusted one of the most important aspects of their business to a developer, often paying big bucks, and they come away with an inferior result. Sometimes they realise it right away—what’s been […]
What makes a brand stand out?
If you’ve been following us for a while, you’ll know we strongly believe that branding matters. It’s not just because we work in the industry and it’s in our best interest to say so.
This kind of logo will be the best way to go, every time
If you look at big business, you’ll see there is one approach that dominates the marketplace. The minimalist logo.
What is a brand strategy and do I need one?
Your brand is the emotional connection people have with your business, it’s how your business connects and communicates to your ideal target audience. The brand strategy is the plan on how to do this.
“That’s ugly”: Why design isn’t just about aesthetics
Design is subjective. What your designer develops for you may not be to your taste. While it can be disconcerting when you don’t like something that your designer develops for you, here’s why it’s less important that you may think.
7 web design principles to convert browsers to buyers
In the online world, your website is the front window into your business. It’s what will tempt a potential customer into buying, or turn them away.
What is the difference between a logo and branding?
Designing a logo with no branding is like building a house with no frame. You might be able to get away with it, but things are going to get shaky very soon.
How to build a personal brand in 4 easy steps
Whether you’ve built one consciously or not, we all have a personal brand. Your online profile is now the first impression you make, personally and professionally, before you’ve even put a foot in the door.
How to tell the difference between a good logo & a bad one
Head over to fiverr and, pretty quickly, you can get a logo designed for next to nothing. But how do you know if it will be a good logo or a bad one?
Our favourite business rebrands of 2022
A business rebrand can be so beneficial for your business. In 2021 we took our own advice and completed our business rebrand from our 18 year old brand ‘CSQD’ to ‘Embark Agency’ and some of you have had front row seats to this evolution. Far more than just a name change, this was based on […]
Our favourite business websites of 2022
Our Favourite Business Websites of 2022. We made a significant impact on our customers businesses last year by delivering customised business websites. Our approach combines strategic branding, expert design, and cutting-edge technology to create a truly unique online presence for each brand. We avoid cookie-cutter templates, opting instead for a tailored solution that showcases […]
2019 Website Design Trends
Can you believe that we’re nearly at the end of another decade? We’ve seen an incredible amount of change in the online world in the last ten years — from the impact of the smartphone to voice activated technology — and everything in between. What will this last chapter hold? Let’s take a look at some of the key web trends we expect to rein in 2019.
