Brand Planning – Why it is crucial to the success of your business
In this blog we’re going to get stuck into brand planning and why it is crucial to the success of your business. If you are a start-up or about to go through a rebrand, it’s especially important.
The benefits of switching your emails over to G Suite
G Suite, formerly known as Google Apps, is a collection of cloud-based business-grade services including email, cloud storage and collaboration. G Suite offers a wealth of tools and services for a relatively low cost and is a perfect solution for any business looking to streamline their online collaboration and email service into one package. We think it’s worth making the switch to G Suite. Here’s why.
Master the blog: 5 tips for writing great website blog posts
If blogging isn’t currently part of your marketing strategy it should be. Without blog posts, you’re missing out on an astounding 67% more leads per month and an opportunity to keep stoking that all important SEO fire.
What should your content marketing strategy look like?
In this blog we’re going to get stuck into brand planning and why it is crucial to the success of your business. If you are a start-up or about to go through a rebrand, it’s especially important.
Optimising your website for the shortening attention span
Our human attention span is getting shorter and shorter. That’s a fact. There are many reasons why but it’s often attributed to the rise in use of mobile technology. With so much readily at our fingertips, we have grown accustomed to things being quick and easy for us when it comes to online web browsing.
Recipe for disaster: 5 reasons brands fail (and how to avoid it)
FACT: 96% of businesses fail within the first 10 years. Here’s how to avoid unsuccessful branding that doesn’t end up in the statistical majority
Why blogs are important for your business
Blogging, when done correctly, is an integral part of your business strategy. Here are four reasons why blogs are important for your business.
What is organic SEO & why is it important?
While great website design is vital for success, it’s only one-half of the equation. Good website content is equally important for great organic SEO.
5 questions to help identify your website customer demographics
Do you pay attention to your customer demographics via your website’s traffic? If not, you could be missing out on extremely valuable free marketing information. This information can be used to increase your sales and convert your visitors into customers. Regardless of what your business does within the marketplace, understanding your customers forms a big […]
Branding vs marketing: 3 key differences
While strongly linked, there are subtle differences between branding and marketing. Understanding them could significantly increase the success of your business.
5 small business and startup branding strategies
When it comes to branding strategies, small businesses and startups have a unique set of challenges when compared to already established businesses.
How to locate your site’s backlinks
Backlinks are links on other websites that point back to your own. They play a vital role in strengthening the credibility of your website so they’re an important element to be aware of. Chances are if you have a website on the internet, then there will be other websites that will be linking back to it.
3 reasons why investing in branding is crucial to the survival of your business
Investing in your brand from the outset can make all the difference to the success of your business—and it can actually save you thousands in the long run.
5 tips for builders for winning that next project tender
The building industry is highly competitive so when it comes to winning your next project tender, standing out from your competitors is incredibly important.
Essential business marketing ideas for 2020
When it comes to generating business marketing ideas, it can be easy to get stuck in a rut and churn out the same old things you’ve always done. In today’s market, however, that’s just not going to cut the mustard. It’s a consumer’s world out there and if you’re not paying attention to what they’re […]
Transitioning your business to eCommerce? Use this checklist
There’s never been a better time to set your business up to accommodate eCommerce. Here’s a helpful checklist to get you started.
Testimonials: are you using this powerful marketing tool?
Testimonial marketing is invaluable because your consumers tend to trust other consumers more than they trust your marketing team. How are you using it?
USP marketing: how to truly set yourself apart.
Does your business use its unique selling point (USP) in its marketing strategy? If so, does that USP truly set you apart? Your USP is what differentiates you from your competitors. It’s a fantastic marketing tool that allows you to home in on why consumers would choose you over anyone else. As a result, it’s […]
Are you making these common content marketing mistakes?
There are many businesses who expect to see immediate results after posting one blog to their website and sharing it to their social accounts. This is one of the most common content marketing mistakes you can make.
Business networking: how to network at events
Unless you’re a naturally outgoing people person who doesn’t mind walking up to complete strangers and striking up a conversation, chances are you find business networking at events a real challenge. For the average person, networking events are a daunting prospect, but they can certainly be helpful for your business. When you break it down, […]
How to register your business with Google My Business
Is your business registered on Google? It’s one thing to have a website that shows up in a search and another thing entirely to use Google My Business.
Starting with your ‘why’: why it’s so important
When we think about what might attract our target audience, we tend to focus on the features and benefits of our product or service and sideline our why.
Why you need to work out your customer lifetime value
Have you ever considered what a customer’s lifetime value is to your business? This important metric helps you to get a clear understanding of the total revenue your company can expect from each customer.
5 branding strategies to increase sales
Here are 5 branding strategies that actually work to increase sales. If your business is looking to increase sales it might be time to refresh your brand.
4 copywriting strategies to increase customer engagement
The 4 copywriting strategies behind increasing customer engagement is something you can easily apply to your own content once you understand how it works.
How to use customer perceived value to increase your sales
Let’s take a look at a few of the pros and cons of each so you can decide for yourself whether Wordpress or Shopify will be right for you.
The no.1 reason your content marketing strategy is failing
The world of online content marketing can be tricky to navigate because it doesn’t follow the rules of your usual marketing approach.
This kind of logo will be the best way to go, every time
If you look at big business, you’ll see there is one approach that dominates the marketplace. The minimalist logo.
Digital marketing vs UX design: what’s more important?
When it comes to websites, there’s a bit of a balance when it comes to digital marketing vs UX (user-friendly) design. After all, it’s important that you tick both boxes so that your website is both easy to navigate and converts browsers into buyers. But, while both are vital, sometimes they don’t mesh well. Let’s […]
Why COVID-19 is a marketing opportunity not to pass up
While on the one hand it makes perfect sense for a closed business to stop marketing (after all, how you can market without a budget? More on that later…), on the other hand, if you’re advertising during a time when other people aren’t, you’re increasing your chance of exposure significantly.
Value propositions: how to create one that sells
Your value proposition is pivotal to your sales pitch. Essentially, it is the point in your pitch where you explain to someone why they should buy from you and convince them that you’re the best solution to meet their needs.
How to use marketing psychology to influence buyer behaviour
If your marketing strategy is not utilising psychology principles, you’re doing your business a massive disservice. Psychology should be underpinning each aspect of your marketing campaign to ensure it is as effective as it can be.
Need inspo? Create these digital content pieces from home.
Just because your usual office routine has been upended, doesn’t mean your digital content strategy has to go out the window too. 4 min read.
Forget features & benefits: 5 ways to tell your brand story
Focusing on features and benefits is so 2012. If you want to remain competitive in today’s market, it’s necessary to tell a compelling brand story.
Here are 5 great blog topic ideas for any business
Blogging is a great way to connect with your audience while providing genuinely helpful information, but what blog topics should you be writing about?
5 more ways to approach brand storytelling
A few weeks back, we shared with you five ways to tell your brand story. But the thing is, there are sooooo many more ways to approach brand storytelling.
Website content: the vital ingredients for engaging copy
We’ve all visited enough websites to recognise great website content when we see it. But when you sit down to write it yourself, do you end up staring at a blank page not knowing where to start? Follow these five key ingredients to writing engaging website copy.
Words to avoid in marketing: are you making these mistakes?
Some words and phrases are no-nos in marketing circles. Are they the ones you think?
What is a brand strategy and do I need one?
Your brand is the emotional connection people have with your business, it’s how your business connects and communicates to your ideal target audience. The brand strategy is the plan on how to do this.
7 tips to increase the SEO ranking of your website
You don’t have to know everything about SEO to make your website more visible. Let’s start with these 7 tips to increase your website’s SEO ranking:
Branding works, and this is why you should care
How do you define your brand? If you’re reaching for your marketing plan or thinking about your logo right now, we should probably take a minute to talk about how branding works.
How to build a personal brand in 4 easy steps
Whether you’ve built one consciously or not, we all have a personal brand. Your online profile is now the first impression you make, personally and professionally, before you’ve even put a foot in the door.
Do you need a website chatbot? 5 reasons to add one
A website chatbot is an integrated pop up chat interface that a user can interact with. You can program them to chat with your customers in a conversational manner so that, while users will know it’s clearly not a real person, they’re still interacting with your brand voice. You might think that your business is […]
5 steps to nailing your ideal target audience
Your target audience is your ideal customer. They are the type of people for whom your product is designed.
The attention economy and what it means for your business
Have you heard of the attention economy? This relatively new term is used to describe the business of a customer’s attention.
Brand positioning: taking the proverbial bull by the horns
Brand positioning is the active process of positioning your brand in your customers’ minds. Note the word ‘active’.
This content marketing strategy will drive customer loyalty
There’s one topic that should definitely feature in your content marketing strategy. It will build customer loyalty and go a long way to creating raving fans. Your mission.
Brand voice: why it matters and how to get it right
Choosing a voice that appeals to your audience and reflects your company’s values will help you to stand out and establish an emotional connection between your brand and your audience.
Which of these 12 brand archetypes are you?
One marketing approach is to identify the archetype that best reflects your brand and will therefore most effectively speak to your target market. Which one of the following are you?
Here’s why audience segmentation is essential for small business
Audience segmentation is the process of dividing your database into subgroups so that you can deliver more customised messaging.
A digital marketing strategy for those just starting out
What digital marketing strategy is best to take? For the biggest impact, consider both the start and end of your lead generation.
Top hacks for clickworthy EDM emails that bring in the dough
Despite the average inbox filling up with daily marketing emails—all vying for attention—EDM emails still work. And why shouldn’t they?
Keen to increase revenue? Try this irresistible approach
One of the best ways you can increase revenue through marketing is to present an offer which delivers a result that your customer simply cannot resist.
What kind of online business presence does your business need to survive?
Here are some online presence basics that will help your business to thrive well into the future.
Nail your brand messaging with these 5 essentials
What is brand messaging? When you think of branding, you probably go straight to the visual identity or something cosmetic – like your logo. But this is only one small part of the branding puzzle and ecosystem that is your brand. When it comes to establishing a strong and successful brand, visual identity and your […]
The 5 Brand Architecture Types Explained
The 5 brand architecture types and how to create Brand Architecture for your organisation You might be thinking ‘what is brand architecture’? Your brand and business started out so simply. One business. One brand. And even that at times was hard to manage. As your business evolved and grew, you may have decided to add […]
Are you making one of these personal branding mistakes?
Personal branding can be tricky business. It’s much easier to remain objective when you’re branding a business. Branding yourself is a whole other ball game.
5 uncomfortable truths about your failing marketing strategy
Most people don’t take the time to really flesh out their marketing strategy. They put together one dimensional concepts that are more of an attempt to “cover all bases” than a directed strategy.
3 ways to make your copywriting more persuasive
You want to make more sales, right? Hook potential customers in with the written equivalent of jazz hands by applying these persuasive copywriting tips.
How to Craft the Perfect Tagline for Business – 5 tips
Would you like to create the Perfect Tagline for your Business. Firstly do you know what a tagline is? It’s a short phrase or sentence that captures the essence of your brand and communicates your unique value proposition in a few powerful words. But why are taglines so important for businesses? Well, they were invented […]
Crafting a Brand Story: How to Create a Compelling Narrative for Your Business
In the competitive world of business, crafting a brand story has become crucial for success and is an essential foundation of your brand strategy. A compelling brand story captures the essence of your business, its values, and its journey, resonating with your audience on an emotional level. In this blog post, we’ll explore the importance […]
Mastering the Art of Creating the Perfect Customer Profile
The Key to Targeted Marketing: Mastering the Art of Creating the Perfect Customer Profile. In the vast and ever-evolving landscape of digital marketing, one thing remains constant – the importance of understanding your target audience. Gone are the days of casting a wide net and hoping for the best. Today, successful marketers know that the […]
Your Marketing Budget: A Guide for Service-Based Business
Navigating the marketing budget landscape for a service-based business can often feel like walking a tightrope. Spend too little and your brand languishes in obscurity, invest too much and your profitability takes a hit. The ultimate question remains: How much should you allocate towards marketing? Traditional guidelines suggest that businesses should allocate between 7-8% of […]
The Marketing Mistakes You Can’t Afford to Make
Are you making marketing mistakes you can’t afford to make? In today’s fast-paced digital landscape, businesses are pouring vast amounts of resources into their marketing efforts, striving for that edge over their competitors and a stronger connection with their audience. However, a critical oversight in this race for visibility and engagement could be costing you […]
Sustainable Success: Why Long-Term Brand Building Trumps Short-Term Marketing
In a world dominated by short-term marketing strategies and instant gratification, it’s easy to overlook the powerful impact of long-term brand building. As businesses navigate the ever-changing consumer behaviour, the spotlight is on sustainable success, and for good reason. Long-term brand building not only establishes a solid foundation but also fosters enduring customer relationships, ultimately […]
How to create a successful brand campaign: A comprehensive guide
Creating a successful brand campaign is an art and a science. It’s about more than just flashy visuals or clever taglines—it’s about crafting a story that resonates with your audience, builds trust, and compels action. In this guide, we’re going to explore the essential components that make a brand campaign successful and how to avoid […]
