What should your content marketing strategy look like?
In this blog we’re going to get stuck into brand planning and why it is crucial to the success of your business. If you are a start-up or about to go through a rebrand, it’s especially important.
A quick guide to building brand awareness on social media
Building brand awareness on social media? It’s a tricky beast and your customers will quickly lose interest if you don’t hit the mark. Here’s a quick guide on the do’s and don’ts.
Establishing a personal brand: why and how to go about it
People connect with people. As the CEO or executive of your business, establishing a personal brand can help your audience to connect with your business.
Testimonials: are you using this powerful marketing tool?
Testimonial marketing is invaluable because your consumers tend to trust other consumers more than they trust your marketing team. How are you using it?
Need inspo? Create these digital content pieces from home.
Just because your usual office routine has been upended, doesn’t mean your digital content strategy has to go out the window too. 4 min read.
Why COVID-19 is a marketing opportunity not to pass up
While on the one hand it makes perfect sense for a closed business to stop marketing (after all, how you can market without a budget? More on that later…), on the other hand, if you’re advertising during a time when other people aren’t, you’re increasing your chance of exposure significantly.
Up your content marketing game with these social media ideas
Take note: these social media content ideas will help you level up your game and ensure your brand stays fresh and your feed on point.
What kind of online business presence does your business need to survive?
Here are some online presence basics that will help your business to thrive well into the future.
This content marketing strategy will drive customer loyalty
There’s one topic that should definitely feature in your content marketing strategy. It will build customer loyalty and go a long way to creating raving fans. Your mission.
The attention economy and what it means for your business
Have you heard of the attention economy? This relatively new term is used to describe the business of a customer’s attention.
3 ways to make your copywriting more persuasive
You want to make more sales, right? Hook potential customers in with the written equivalent of jazz hands by applying these persuasive copywriting tips.
Are you making one of these personal branding mistakes?
Personal branding can be tricky business. It’s much easier to remain objective when you’re branding a business. Branding yourself is a whole other ball game.
How Design Agencies can harness Canva
In case you’ve been living under a rock, Canva is a design tool which is taking the world by storm and dominating the graphic design arena. Should Adobe be worried? Perhaps not right now. Adobe is far superior in creating vector, photo/video editing and document layouts. What Canva does well is simple, quick, basic design. […]
