Website image optimisation: 4 reasons it’s vital
A picture may be worth a thousand words but in the online world this is only the case when website image optimisation has been taken into account.
Image optimisation for web: Here are our top 5 tips
In our last blog we talked about 4 reasons why image optimisation for web is so important. This time we’re diving straight into the how. Let’s get started!
5 must have website pages and what their purposes are
There are specific web pages, content-wise, that are beneficial for all businesses. Let’s explore the five must have website pages that your website should include and why they’re so key to the user experience.
The best website designers do this to build websites
What practices do the best website designers use to build websites? We see web design horror stories all the time. People who have entrusted one of the most important aspects of their business to a developer, often paying big bucks, and they come away with an inferior result. Sometimes they realise it right away—what’s been […]
Why is responsive website design so important?
Have you ever opened a website on your mobile device to find you have to pinch and zoom in order to see anything? This is what happens when you don’t take responsive website design into account through the building process.
Is your website building trust in your brand?
Building brand trust so that potential customers feel safe is integral to creating a strong and successful business. Here’s how your website can help.
Transitioning your business to eCommerce? Use this checklist
There’s never been a better time to set your business up to accommodate eCommerce. Here’s a helpful checklist to get you started.
Digital marketing vs UX design: what’s more important?
When it comes to websites, there’s a bit of a balance when it comes to digital marketing vs UX (user-friendly) design. After all, it’s important that you tick both boxes so that your website is both easy to navigate and converts browsers into buyers. But, while both are vital, sometimes they don’t mesh well. Let’s […]
WordPress vs Shopify: which platform is better?
Let’s take a look at a few of the pros and cons of each so you can decide for yourself whether Wordpress or Shopify will be right for you.
7 web design principles to convert browsers to buyers
In the online world, your website is the front window into your business. It’s what will tempt a potential customer into buying, or turn them away.
Website content: the vital ingredients for engaging copy
We’ve all visited enough websites to recognise great website content when we see it. But when you sit down to write it yourself, do you end up staring at a blank page not knowing where to start? Follow these five key ingredients to writing engaging website copy.
7 tips to increase the SEO ranking of your website
You don’t have to know everything about SEO to make your website more visible. Let’s start with these 7 tips to increase your website’s SEO ranking:
Words to avoid in marketing: are you making these mistakes?
Some words and phrases are no-nos in marketing circles. Are they the ones you think?
What kind of online business presence does your business need to survive?
Here are some online presence basics that will help your business to thrive well into the future.
Do you need a website chatbot? 5 reasons to add one
A website chatbot is an integrated pop up chat interface that a user can interact with. You can program them to chat with your customers in a conversational manner so that, while users will know it’s clearly not a real person, they’re still interacting with your brand voice. You might think that your business is […]
Use these website design hacks to increase conversion
Website design is pretty key to sales. These days, you’ve got less than 15 seconds to hook someone in. That’s the average amount of time a user will spend on a website. If they don’t like what they see in that time, they’re going elsewhere and you’ve lost yourself a customer. Use these website design […]
3 ways to make your copywriting more persuasive
You want to make more sales, right? Hook potential customers in with the written equivalent of jazz hands by applying these persuasive copywriting tips.
UX tips and tricks to help you increase website conversion
Happy users become happy shoppers. Check out these UX tips and tricks that will help you increase your website conversion rate.
5 tips for creating the perfect website homepage
5 tips for creating the perfect website homepage according to Embark Agency. When planning the homepage, our number one priority is organising the information in a way that subtly yet strategically communicates a hierarchy of information to your customer. This is especially important when you are selling a unique product to the market. After over […]
Website Information Architecture (IA) The Ultimate Guide
Website Information Architecture (IA): The key to a successful online business presence. Website information architecture is how the website is structured and planned through careful strategy and a specific hierarchy helping your users get to where they need to go as quickly as possible. It encompasses your menu, internal links and helps website search engines […]
Our Complete Guide to Website Design
Website design refers to the creation of an attractive, user-friendly, and functional website. It combines various elements such as layout, color scheme, font, graphics, and content placement to provide a cohesive visual experience. Website design is vital for online businesses and organizations as it serves as the first impression for potential customers. A well-designed website […]
Our favourite business websites of 2022
Our Favourite Business Websites of 2022. We made a significant impact on our customers businesses last year by delivering customised business websites. Our approach combines strategic branding, expert design, and cutting-edge technology to create a truly unique online presence for each brand. We avoid cookie-cutter templates, opting instead for a tailored solution that showcases […]
