Claxon Futureproofs Business; Promotes Danny Molyneux To General Manager Role

Full-service Indie Claxon has promoted its Chief Strategy Officer, Danny Molyneaux, to the newly created role of General Manager, effective immediately.

The promotion marks the commencement of the agency’s leadership succession plan, which will see Molyneux continue to work alongside CEO Daniel Willis to transition into the CEO role by the end of 2024, with Willis moving onto an executive chairman role at that time, allowing him to focus on global expansion and M&As.

Willis said: “I’m delighted Danny has taken this step, which has been part of his career path since day one at Claxon. I’m looking forward to watching him make his mark even more broadly across the agency and continue to inspire the team to create industry-leading work.

“Danny has been an invaluable asset since his appointment to the CSO role earlier this year. Despite his short tenure to date, his contributions to the business have played a pivotal role in shaping Claxon’s strategic and product offerings, fostering innovation and driving profitability.

Molyneux’s new role will see him responsible for the agency’s day-to-day outcomes, allowing Willis to focus on strategic growth and planning. Claxon acquired offline media agency Growe Media in January 2023 and is already discussing expanding its footprint into the UK through further acquisition.

Willis continued: “Danny’s wealth of experience in the media landscape, combined with his innate commercial thinking and pragmatic approach during transformation and change, is unlike any other I’ve seen. I could not be prouder that he has taken this role.”

Newly appointed General Manager Danny Molyneux said: “I’m exceptionally proud of what we have built at Claxon, and I can’t wait to help guide the agency through its next growth phase. With the depth of talent, client roster and momentum we have in the market, we are well-placed to continue pushing boundaries as a leading agency and winning against the ‘big guns.’ Claxon is a testament to the strength and agility of the Indies.

“I am excited about the journey ahead,” he concluded.

Molyneux’s promotion wraps up a stellar year for the agency in which they have won Chempro, ASPS and Polaris in the past 12 months, plus the agency has retained 100% of clients as the incumbent in client reviews.

Molyneux will be based at Claxon headquarters on the Gold Coast. An announcement about a new CSO will be made in due course.