MarketingSEO

Master the blog: 5 tips for writing great website blog posts

If blogging isn’t currently part of your marketing strategy it should be. Without blog posts, you’re missing out on an...
DesignPrinting

From your screen to your hand – Meeting your expectations in print

For business, the importance of online printing should not be underestimated. The quality of printed marketing materials & correspondence reflects...
Security

Online phishing: How to protect yourself and your customers

The term “Phishing” - not to be confused with “fishing” - is a type of online scam. It’s designed to...
Design

What you need to know when preparing for a website build

Websites are an ever changing and challenging product. It is vital to address 3 important areas before you start looking...
Branding

Brand Identity: Why branding is more than just a logo

Most people think branding is just a logo but that couldn’t be further from the truth. Here’s why your brand...
InsightsMarketing

The benefits of switching your emails over to G Suite

G Suite, formerly known as Google Apps, is a collection of cloud-based business-grade services including email, cloud storage and collaboration....
BrandingMarketing

Brand Planning – Why it is crucial to the success of your business

In this blog we’re going to get stuck into brand planning and why it is crucial to the success of...
MarketingSocial Media

What should your content marketing strategy look like?

In this blog we’re going to get stuck into brand planning and why it is crucial to the success of...
CodingSEO

How fast should my website load? – Website performance optimisation explained

How fast should my website load? If your website or WordPress site is running very slow, the best way to...
BrandingDesign

Property Branding: 5 reasons to brand your property development

Not branding your development? You’re already on the backfoot. Here are 5 reasons why property branding is essential in today’s...
BrandingDesign

Getting the most out of a graphic designer – Maximising Your Graphic Design Budget

When hiring a graphic designer, have a clear vision of what you are asking them to do and give them...
MarketingSEO

5 questions to help identify your website customer demographics

Do you pay attention to your customer demographics via your website’s traffic? If not, you could be missing out on...
DesignGraphic design

Trusting your designer: 5 reasons why it will benefit your business

What happens when you and your designer have different ideas around what’s best for your brand? Get the low down...
MarketingSEO

What is organic SEO & why is it important?

While great website design is vital for success, it’s only one-half of the equation. Good website content is equally important...
MarketingSEO

Why blogs are important for your business

Blogging, when done correctly, is an integral part of your business strategy. Here are four reasons why blogs are important...
Design

Design working files: what are you entitled to?

Though a seemingly simple request, asking your designer for their design working files is anything but. Here’s everything you need...
CodingDesign

The quick and dirty guide to building a great website

Your website can be the first point of contact for a customer. A great website should be easy to navigate...
BrandingMarketing

Recipe for disaster: 5 reasons brands fail (and how to avoid it)

FACT: 96% of businesses fail within the first 10 years. Here’s how to avoid unsuccessful branding that doesn’t end up...
CodingDesign

Is it better to rebuild or revise a website?

Whether it is better to rebuild a website from scratch or revise and update an existing site is tricky to...
DesignMarketing

Optimising your website for the shortening attention span

Our human attention span is getting shorter and shorter. That’s a fact. There are many reasons why but it’s often...
Design

How to communicate effectively with your designer

If you’ve ever been unhappy with your designer or the cost of your job, this may be because you've started...
Branding

The psychological effects of colour in design

When you think about your brand identity, what do you think about? For many people they think no further than...
Brand StrategyBrandingDesign

Our favourite business rebrands of 2023

As we close the chapter on 2023, it’s a time for reflection, celebration, and gratitude. At Embark, we’ve had the...
Uncategorized

Test Gallery

BrandingMarketing

5 small business and startup branding strategies

When it comes to branding strategies, small businesses and startups have a unique set of challenges when compared to already...
SEO

Four things to check for SEO when launching a new website

Launching a new website is an exciting time for any business. Here are four behind-the-scenes things to check for SEO...
BrandingMarketing

Branding vs marketing: 3 key differences

While strongly linked, there are subtle differences between branding and marketing. Understanding them could significantly increase the success of your...
CodingDesign

How to construct a website brief for your developer

Taking your time to think about exactly what you need your website to do for your business and how it...
Branding

Brand style guide: why it’s vital your business has one

In this blog we’re going to get stuck into brand planning and why it is crucial to the success of...
BrandingDesign

Rebranding your business – 8 questions to ask when rebranding

Rebranding your business? Ever felt like you could do with a style upgrade as you catch your reflection in the...
DesignPrinting

How to influence your customers simply by choosing different colours.

Influence customers by colours. Choosing a colour just because you like it is generally a bad idea, there needs to...
DesignMarketing

5 tips for builders for winning that next project tender

The building industry is highly competitive so when it comes to winning your next project tender, standing out from your...
BrandingPrinting

5 tips for building an environmentally friendly brand

Does your business have an environmental policy? Research suggests that up to 71% of consumers say it’s a deal breaker...
CodingWebsite

Image optimisation for web: Here are our top 5 tips

In our last blog we talked about 4 reasons why image optimisation for web is so important. This time we’re...
Graphic designWebsite

Website image optimisation: 4 reasons it’s vital

A picture may be worth a thousand words but in the online world this is only the case when website...
BrandingMarketing

3 reasons why investing in branding is crucial to the survival of your business

Investing in your brand from the outset can make all the difference to the success of your business—and it can...
MarketingSEO

How to locate your site’s backlinks

Backlinks are links on other websites that point back to your own. They play a vital role in strengthening the...
Social Media

A quick guide to building brand awareness on social media

Building brand awareness on social media? It’s a tricky beast and your customers will quickly lose interest if you don’t...
CodingDesign

5 ways to change your website for a better user experience

70% of online businesses fail due to bad useability. Clearly user experience is super important. But how can you change...
BrandingDesign

What makes a good logo? The definitive guide.

There are specific web pages, content-wise, that are beneficial for all businesses. Let’s explore the five must have website pages...
SEOWebsite

5 must have website pages and what their purposes are

There are specific web pages, content-wise, that are beneficial for all businesses. Let’s explore the five must have website pages...
MarketingWebsite

Transitioning your business to eCommerce? Use this checklist

There’s never been a better time to set your business up to accommodate eCommerce. Here’s a helpful checklist to get...
News

5 communication tips for remote teams

Has COVID19 meant that you’ve transitioned to remote working recently? Check out our top five tips for effective communication in...
MarketingSocial Media

Testimonials: are you using this powerful marketing tool?

Testimonial marketing is invaluable because your consumers tend to trust other consumers more than they trust your marketing team. How...
News

How to COVID your business with remote working

There are a number of online tools to help you get by while working remotely through COVID-19. Here are our...
BrandingDesign

What makes a brand stand out?

If you’ve been following us for a while, you’ll know we strongly believe that branding matters. It’s not just because...
Marketing

Essential business marketing ideas for 2020

When it comes to generating business marketing ideas, it can be easy to get stuck in a rut and churn...
Marketing

USP marketing: how to truly set yourself apart.

Does your business use its unique selling point (USP) in its marketing strategy? If so, does that USP truly set...
MarketingSEO

Are you making these common content marketing mistakes?

There are many businesses who expect to see immediate results after posting one blog to their website and sharing it...
BrandingWebsite

Is your website building trust in your brand?

Building brand trust so that potential customers feel safe is integral to creating a strong and successful business. Here’s how...
CodingWebsite

Why is responsive website design so important?

Have you ever opened a website on your mobile device to find you have to pinch and zoom in order...
DesignWebsite

The best website designers do this to build websites

What practices do the best website designers use to build websites? We see web design horror stories all the time....
Marketing

Business networking: how to network at events

Unless you’re a naturally outgoing people person who doesn’t mind walking up to complete strangers and striking up a conversation,...
MarketingSEO

How to register your business with Google My Business

Is your business registered on Google? It’s one thing to have a website that shows up in a search and...
MarketingNews

Starting with your ‘why’: why it’s so important

When we think about what might attract our target audience, we tend to focus on the features and benefits of...
BrandingSocial Media

Establishing a personal brand: why and how to go about it

People connect with people. As the CEO or executive of your business, establishing a personal brand can help your audience...
BrandingMarketing

5 branding strategies to increase sales

Here are 5 branding strategies that actually work to increase sales. If your business is looking to increase sales it...
BrandingMarketing

4 copywriting strategies to increase customer engagement

The 4 copywriting strategies behind increasing customer engagement is something you can easily apply to your own content once you...
BrandingMarketing

How to use customer perceived value to increase your sales

Let’s take a look at a few of the pros and cons of each so you can decide for yourself...
CodingWebsite

WordPress vs Shopify: which platform is better?

Let’s take a look at a few of the pros and cons of each so you can decide for yourself...
Branding

3 ways to breathe life into a dying brand

There are a number of reasons why brands fail. The question is—can you do anything to revive a dying brand?...
Marketing

The no.1 reason your content marketing strategy is failing

The world of online content marketing can be tricky to navigate because it doesn’t follow the rules of your usual...
BrandingDesignGraphic designMarketing

This kind of logo will be the best way to go, every time

If you look at big business, you’ll see there is one approach that dominates the marketplace. The minimalist logo.
MarketingWebsite

Digital marketing vs UX design: what’s more important?

When it comes to websites, there’s a bit of a balance when it comes to digital marketing vs UX (user-friendly)...
Marketing

Why you need to work out your customer lifetime value

Have you ever considered what a customer’s lifetime value is to your business? This important metric helps you to get...
MarketingSocial Media

Why COVID-19 is a marketing opportunity not to pass up

While on the one hand it makes perfect sense for a closed business to stop marketing (after all, how you...
Marketing

Value propositions: how to create one that sells

Your value proposition is pivotal to your sales pitch. Essentially, it is the point in your pitch where you explain...
Branding

Diversity in marketing: why it’s more important than ever

Have you noticed a trend towards greater diversity in marketing and advertising campaigns in recent years? More and more consumers...
Marketing

How to use marketing psychology to influence buyer behaviour

If your marketing strategy is not utilising psychology principles, you’re doing your business a massive disservice. Psychology should be underpinning...
MarketingSocial Media

Need inspo? Create these digital content pieces from home.

Just because your usual office routine has been upended, doesn’t mean your digital content strategy has to go out the...
BrandingDesignGraphic design

“That’s ugly”: Why design isn’t just about aesthetics

Design is subjective. What your designer develops for you may not be to your taste. While it can be disconcerting...
BrandingGraphic design

What’s trending in 2021? Branding & design trends post 2021

As we wave goodbye to the longest year on record (surely the month of April counted for at least three...
BrandingGraphic design

What’s the deal with logo prices varying so wildly?

You've got a new business... what's the first thing you think to do to brand it? For most people it's...
BrandingMarketingWebsite

Website content: the vital ingredients for engaging copy

We’ve all visited enough websites to recognise great website content when we see it. But when you sit down to...
BrandingMarketing

5 more ways to approach brand storytelling

A few weeks back, we shared with you five ways to tell your brand story. But the thing is, there...
MarketingSEO

Here are 5 great blog topic ideas for any business

Blogging is a great way to connect with your audience while providing genuinely helpful information, but what blog topics should...
Social Media

Up your content marketing game with these social media ideas

Take note: these social media content ideas will help you level up your game and ensure your brand stays fresh...
Marketing

Forget features & benefits: 5 ways to tell your brand story

Focusing on features and benefits is so 2012. If you want to remain competitive in today’s market, it’s necessary to...
DesignGraphic designSEOWebsite

7 web design principles to convert browsers to buyers

In the online world, your website is the front window into your business. It’s what will tempt a potential customer...
BrandingDesignGraphic design

What is the difference between a logo and branding?

Designing a logo with no branding is like building a house with no frame. You might be able to get...
BrandingDesignMarketing

How to build a personal brand in 4 easy steps

Whether you’ve built one consciously or not, we all have a personal brand. Your online profile is now the first...
BrandingDesignMarketing

What is a brand strategy and do I need one?

Your brand is the emotional connection people have with your business, it’s how your business connects and communicates to your...
MarketingSEOWebsite

7 tips to increase the SEO ranking of your website

You don’t have to know everything about SEO to make your website more visible. Let’s start with these 7 tips...
BrandingMarketing

Branding works, and this is why you should care

How do you define your brand? If you’re reaching for your marketing plan or thinking about your logo right now,...
BrandingMarketingWebsite

Words to avoid in marketing: are you making these mistakes?

Some words and phrases are no-nos in marketing circles. Are they the ones you think?
Branding

5 tips for building your brand personality

You communicate your brand personality with your content, design and marketing. It should be communicated across any and all customer...
Marketing

5 steps to nailing your ideal target audience

Your target audience is your ideal customer. They are the type of people for whom your product is designed.
Website

Use these website design hacks to increase conversion

Website design is pretty key to sales. These days, you’ve got less than 15 seconds to hook someone in. That’s...
MarketingWebsite

Do you need a website chatbot? 5 reasons to add one

A website chatbot is an integrated pop up chat interface that a user can interact with. You can program them...
BrandingMarketingSocial Media

The attention economy and what it means for your business

Have you heard of the attention economy? This relatively new term is used to describe the business of a customer's attention.
BrandingMarketing

Brand positioning: taking the proverbial bull by the horns

Brand positioning is the active process of positioning your brand in your customers’ minds. Note the word ‘active’.
BrandingMarketingSocial Media

This content marketing strategy will drive customer loyalty

There’s one topic that should definitely feature in your content marketing strategy. It will build customer loyalty and go a...
BrandingMarketing

Brand voice: why it matters and how to get it right

Choosing a voice that appeals to your audience and reflects your company’s values will help you to stand out and...
Branding

Planning out your brand strategy? Start here

Who are you, what do you offer and why? These elements of your brand are key to the planning and...
MarketingSocial MediaWebsite

What kind of online business presence does your business need to survive?

Here are some online presence basics that will help your business to thrive well into the future. 
Marketing

Which of these 12 brand archetypes are you?

One marketing approach is to identify the archetype that best reflects your brand and will therefore most effectively speak to...
Marketing

Here’s why audience segmentation is essential for small business

Audience segmentation is the process of dividing your database into subgroups so that you can deliver more customised messaging.
SEO

Voice SEO and other strategies to help boost your revenue in 2021

What digital marketing strategy is best to take? For the biggest impact, consider both the start and end of your...
Marketing

A digital marketing strategy for those just starting out

What digital marketing strategy is best to take? For the biggest impact, consider both the start and end of your...
Marketing

Top hacks for clickworthy EDM emails that bring in the dough

Despite the average inbox filling up with daily marketing emails—all vying for attention—EDM emails still work. And why shouldn’t they?
BrandingDesign

How to tell the difference between a good logo & a bad one

Head over to fiverr and, pretty quickly, you can get a logo designed for next to nothing. But how do...
Marketing

Keen to increase revenue? Try this irresistible approach

One of the best ways you can increase revenue through marketing is to present an offer which delivers a result...
Brand StrategyBrandingDesign

Our favourite business rebrands of 2022

A business rebrand can be so beneficial for your business. In 2021 we took our own advice and completed our...
DevelopmentWebsite

5 tips for creating the perfect website homepage

5 tips for creating the perfect website homepage according to Embark Agency. When planning the homepage, our number one priority...
Brand StrategyBrandingMarketing

The 5 Brand Architecture Types Explained

The 5 brand architecture types and how to create Brand Architecture for your organisation You might be thinking ‘what is...
Brand StrategyBrandingMarketing

Nail your brand messaging with these 5 essentials

What is brand messaging? When you think of branding, you probably go straight to the visual identity or something cosmetic...
Graphic designSocial Media

How Design Agencies can harness Canva

In case you’ve been living under a rock, Canva is a design tool which is taking the world by storm...
Uncategorized

This is a test question post?

Testing Question? Testing answer Another testing question? what is the answer for this
BrandingInsights

3 essentials for a high performing brand

Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black...
BrandingInsights

The simplest brand strategy for any business

Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black...
BrandingInsights

Discover what business you’re really in

Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black...
BrandingInsights

An insider’s guide to purpose, vision, mission and values

Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black...
Branding

What makes a brand? 3 things a brand is (and 3 things it’s not)

Defining exactly what a brand is a little tricky. But, in amongst the grey areas, there are some clear black...
BrandingMarketingSocial Media

Are you making one of these personal branding mistakes?

Personal branding can be tricky business. It's much easier to remain objective when you're branding a business. Branding yourself is...
Marketing

5 uncomfortable truths about your failing marketing strategy

Most people don't take the time to really flesh out their marketing strategy. They put together one dimensional concepts that...
Website

UX tips and tricks to help you increase website conversion

Happy users become happy shoppers. Check out these UX tips and tricks that will help you increase your website conversion...
MarketingSocial MediaWebsite

3 ways to make your copywriting more persuasive

You want to make more sales, right? Hook potential customers in with the written equivalent of jazz hands by applying...
Brand StrategyInsightsMarketing

How to create a successful brand campaign: A comprehensive guide

Creating a successful brand campaign is an art and a science. It’s about more than just flashy visuals or clever...
Brand StrategyMarketing

Sustainable Success: Why Long-Term Brand Building Trumps Short-Term Marketing

In a world dominated by short-term marketing strategies and instant gratification, it’s easy to overlook the powerful impact of long-term...
Brand StrategyMarketing

The Marketing Mistakes You Can’t Afford to Make

Are you making marketing mistakes you can’t afford to make? In today’s fast-paced digital landscape, businesses are pouring vast amounts...
Brand StrategyMarketing

Your Marketing Budget: A Guide for Service-Based Business

Navigating the marketing budget landscape for a service-based business can often feel like walking a tightrope. Spend too little and...
Brand StrategyBrandingMarketing

Mastering the Art of Creating the Perfect Customer Profile

The Key to Targeted Marketing: Mastering the Art of Creating the Perfect Customer Profile. In the vast and ever-evolving landscape...
Brand StrategyBrandingMarketing

Crafting a Brand Story: How to Create a Compelling Narrative for Your Business

In the competitive world of business, crafting a brand story has become crucial for success and is an essential foundation...
Brand StrategyBrandingMarketing

How to Craft the Perfect Tagline for Business – 5 tips

Would you like to create the Perfect Tagline for your Business. Firstly do you know what a tagline is? It’s...
Brand StrategyBranding

Our Complete Guide to Branding

Branding is a crucial component of any business or organization, as it helps establish its identity and create a memorable...
DesignDevelopmentWebsite

Our favourite business websites of 2022

  Our Favourite Business Websites of 2022. We made a significant impact on our customers businesses last year by delivering...
DevelopmentWebsite

Our Complete Guide to Website Design

Website design refers to the creation of an attractive, user-friendly, and functional website. It combines various elements such as layout,...
DevelopmentWebsite

Website Information Architecture (IA) The Ultimate Guide

Website Information Architecture (IA): The key to a successful online business presence. Website information architecture is how the website is...
SecuritySEO

Get an SSL Certificate – You need one in 2018

As of July 2018 Google Chrome will warn users when they try to access websites that are not secured by...
CodingDesign

2019 Website Design Trends

Can you believe that we’re nearly at the end of another decade? We’ve seen an incredible amount of change in...