Claxon Appointed Media & Creative Agency Of Record For Celebrity Ink

Article was originally published by MediaWeek on 11 June, 2024

The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US markets.

Claxon has been appointed as the media and creative agency of record for Celebrity Ink.

The independent agency’s remit includes all media, creative, experience, and data as the tattoo brand continues its growth plans in Australia and globally.

Claxon has been tasked with driving increased customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US markets.

Johnny Cohen, founder of Celebrity Ink, said: “As we prepare ourselves for big expansion both nationally and internationally, we knew that we needed help from an agency that has a proven track record of helping businesses scale and grow.

“We know that Claxon has capabilities far beyond ‘just’ marketing; their creative approach, PR offering, data-driven tactics and holistic consultative approach made partnering with them a no-brainer for us. We’re excited to see how this partnership takes shape and how they can help us enter new markets.”

Daniel Willis, Claxon’s CEO, added: “I’m excited both professionally and personally for Claxon to be working with the Celeb Ink crew. They’re such an iconic brand and have such big ambitions; I’m looking forward to the team working with a client who isn’t afraid to innovate and be bold.

“Tattoos are extremely common around our office, so it is safe to say Claxon’s team shares a passion for the craft similar to that of Celebrity Ink’s team. We can’t wait to help drive significant growth for the brand on the global stage.”

The independent agency’s appointment to the Celebrity Ink account comes after it was recently named the digital media agency of record for Australian luxury brand Oroton.

Claxon also recently acquired Gold Coast-based creative agency Embark, which was founded in 2003 by brothers James and Phil Coulson. The acquisition was Claxon’s second in 15 months, following that of Growe Media last year.