As we close the chapter on 2023, it’s a time for reflection, celebration, and gratitude. At Embark, we’ve had the privilege of experiencing a year filled with growth, creativity, and inspiring collaborations – all thanks to you, our valued clients.
This year has been nothing short of extraordinary. We’ve tackled larger and more ambitious projects, pushing the boundaries of what we thought possible. Our team has grown in knowledge and expertise, embracing innovation and strategic thinking in every endeavor. We’ve honed our services to be more customer-centric, ensuring that every aspect of our work, from branding to web development and marketing, delivers unparalleled value.
As we look back on this remarkable year, we’re excited to share with you a special showcase: Embark’s Favourite Rebrands of 2023. This is more than just a list – it’s a celebration of transformation, creativity, and the power of branding. These projects represent the heart and soul of what we do, and we are thrilled to highlight the journeys we’ve embarked on together.
Did your brand make the cut? Let’s unveil the stories behind our most memorable projects and celebrate the incredible journey of branding in 2023.
Here are our favourite rebrands from 2023.
1. Alder – Building Communities
Since its inception 20 years ago, Alder Group has quietly emerged as an industry force to be reckoned with. Beginning with just one person who dreamt of a working environment where staff didn’t feel like a cog in a wheel and client relationships were built on integrity and respect, the company has grown into a multi-disciplined construction and development syndicate with an expanding geographical footprint.
Opportunity:
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2. The KASA Group
As property development pioneers, Kasa Group are redefining possibility. Industry change-makers, we provide prestigious development, investment and lending opportunities in multiple market sectors to those looking to leave their mark.
Opportunity:
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3. One Zero One – Limitless Potential
One Zero One Education is a global coaching platform that simplifies and enhances the learning experience for hairdressing and barbering professionals through innovative education, events, coaching and mentorship.
Opportunity:
Creating strong value propositions for each of the brand offerings which align with the needs of the ideal clients will elevate Humiscope’s brand positioning and establish a greater market share. The goal is to align the brand identity with this new direction and create a solid foundation for the future of the business. This is what we did for the Humicsope business rebrand watch this space.
4. Rejuvenate Pilates – Live better, be better
Rejuvenate exists because far too many women have lost touch with how good they are supposed to feel. Whether they’ve fallen out of love with exercise or let their health fall to the bottom of their priority list, we help women to reconnect with what’s truly important – their wellbeing.
Opportunity:
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4. The Beach Bar
Some things in life are simple – like good food, good vibes and good views. And at The Beach Bar, that’s precisely what we serve up. We’re passionate about delivering Sunshine Coast locals and visitors exactly what they want – a beachfront venue so good they look forward to coming back again and again. From our vibrant and diverse menu of freshly prepared dishes to our craft beers and classic cocktails, we work hard to make sure our menu isn’t outdone by our spectacular beach views.
Opportunity:
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5. Pete’s Treeworx – The natural choice
Every once in a while we get a brand that has so much untapped potential we get really excited. Pete’s Treeworx was a complete professional rebrand which involved replacing a very dated and impractical logo along with a completely new website. The results speak for themselves.
Opportunity:
Tree surgeons everywhere don’t seem to value their brand. For starters, 9 out of 10 companies have chosen green for their brand. Yes they cut down trees and I guess it makes sense but for us there was a huge opportunity to do things differently. We lent into Pete’s brand positioning of ‘safety’ and used bright orange as the primary colour to really stand out in the market. Here’s what we did for the Pete’s Treeworx business rebrand.
5. APPS – Connecting possibility
Logos are the anchor to your brand. They should be simple, versatile, memorable and timeless. With APPS, they had a real problem. The brand identity was dated, generic and very hard to use across multiple applications. They were also lacking uniqueness in the market and were not sure what the future of their business would look like.
Opportunity:
Acronyms can be tricky to use and sometimes have negative connotations. Our job was to create a clever, unique and bold brand identity that represented piping without looking like pipes. Here is what we did for the APPS business rebrand.
7. Marker Apparel – The Competitive Edge
Rhino clothing had a very unique problem. They were not the only ‘rhino’ out there in the herd. Unfortunately the competitors were a much bigger company offering the same products and services. Rebranding not only became a question of need, it was essential for survival.
Opportunity:
Renaming and rebranding a business which is nearly 30 years old presents a huge responsibility and massive opportunity. We worked alongside the owners to create a new brand that would help identify and focus the business on their ideal customers and create a competitive edge. Enter the reinvention of Rhino clothing – Marker Apparel. Here is what we did for Marker’s business rebrand.
What’s involved in a business rebrand?
If you are not sure what a business rebrand entails, below is a list of deliverables we include depending on the package you decide to run with.
- Brand naming
- Tagline
- Brand positioning
- Brand messaging
- Tone of voice
- Brand style guide
- Brand story
- Competitor analysis
- Brand direction
Brand messaging
- Tagline
- Unique selling point
- Brand positioning statement
- Brand promise
- Brand values
- Brand personality
- Brand Story
- Unique logo creation based on strategy
- Typography for digital and print
- Colour scheme for digital and print
- Brand devices & assets
- Symbols or iconography
- Brand style guide
- Social media assets
- Graphic design for marketing collateral
If you think your business could do with a rebrand in 2023 or you want to know more about what we offer feel free to contact us anytime for an obligation free chat.
