Coastal Demolitions provides sustainable demolition services in South East Queensland.

What we did

Creative Data Media

Building a strong industry presence.

Coastal Demolitions sought to strengthen its market presence by expanding into new media channels while maintaining its strong performance in paid search. The goal was to increase visibility among homeowners and commercial developers, driving both online traffic and inquiries.

Our solution was a robust multi-channel strategy that introduced new avenues, including YouTube, Display, Bing Search and bus advertising. By targeting distinct audience touchpoints along the buyer journey, such as DIY enthusiasts and home improvement professionals, we ensured deeper engagement and sustained reach. High-frequency bus advertising further reinforced brand presence at a local level, complementing the digital initiatives.

Your local leaders in demolition.

Recognising the value of hyper-local exposure and audience segmentation, we curated a strategy that balanced digital innovation with traditional advertising. This approach ensured that Coastal Demolitions could connect with its core audience through targeted, contextual ads while reinforcing brand awareness in physical spaces.

Coastal Demolitions also engaged Claxon to redesign their website, hoping that a fresh look and feel, coupled with Claxon’s expertise in SEO and Search, would result in an influx of high-quality leads.

Expert strategies for industry experts.

Within three months, the revamped website had doubled traffic share to 50.5%. The strategy expanded from 2 to 6 media channels, including YouTube and transit ads, with an estimated reach of 216K per bus on the Gold Coast. The number of calls generated through our SEO and Search strategies quickly booked them out completely, but the leads kept coming!

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