Euka needed a strategy to grow its brand recognition while maintaining the efficiency of its highly focused conversion campaigns. With 90% of its media budget previously allocated to direct-response ads, Euka’s reach was limited to audiences with immediate intent to purchase.
We designed a campaign that expanded Euka’s media strategy, blending brand awareness with targeted conversion efforts. By positioning Euka as part of a movement towards modern education, we shifted perceptions, broke down stereotypes, and showcased Euka’s innovative, personalised approach to learning. Through a mix of bold creative assets and diversified media channels, the campaign reached untapped audiences and reinforced Euka’s position as a national leader in online education.
Our approach recognised the changing needs of students and parents seeking alternatives to traditional education models. The campaign emphasised flexibility, empowerment and the adaptability of Euka’s programs, targeting audiences that value personalised, future-ready solutions.
By combining brand awareness and direct-response tactics, we ensured that Euka achieved both immediate conversions and long-term growth. This balanced approach allowed the campaign to resonate deeply with new audiences while solidifying trust and recognition in the market.Recognising limitless potential and achieving exponential growth.
When we began this longstanding partnership, our goal was to solidify Euka as the first choice in distance and home education in Australia. Since 2020, Euka has achieved an average YoY increase of 166% and grown monthly spending from $5,000 to over $100,000. Our engagement has resulted in exponential brand visibility and driven higher search volumes and conversions from new audiences, positioning Euka as the largest online full-time education provider in the country.
“We engaged Claxon to execute a range of projects and on-going marketing support, including developing a high-level international growth strategy, creating comprehensive brand guidelines, managing our ongoing omni-channel media and creative management, SEO, and traditional media. I look forward to continuing our collaboration and future business growth”