As Go1 gained traction in the Australian market, they sought to expand globally, building a media strategy that could support rapid growth. Go1 needed a scalable approach to lead generation that preserved brand identity while reaching diverse audiences effectively. The challenge was twofold: identify which audiences would convert more readily via paid media, and determine the types of content that would best support conversion pathways.
We reimagined Go1’s onboarding process by introducing gamification, turning a typically dull and tedious task into an engaging and enjoyable experience. Inspired by retro gaming nostalgia, the concept transported users back to the era of arcade games and Gameboys, using playful challenges and Mario-esque video tutorials to keep them entertained while learning.
This fresh approach injected fun and interactivity into workplace safety and compliance modules, ensuring the content was not only memorable but also enjoyable. By aligning with Go1’s innovative brand identity, we made onboarding feel less like a chore and more like an adventure.
By introducing gamification and creating a more engaging onboarding process, Claxon helped Go1 boost adoption rates and reframe how users interacted with compliance and safety modules. The new approach, combined with a scalable digital framework, empowered Go1 to optimise media exposure, test content rapidly, and refine conversion pathways. This strategy remains a key part of Go1’s long-term growth, driving sustained engagement while preserving their innovative brand identity.