To reflect this, we chose Sweet Sans for the logo, a contemporary typeface that pays tribute to the spirit of unsung craftsmanship. For a subtle nod to the “art” in Art of Homes, we featured torn edges and image frames throughout the imagery. With a primary palette of copper and sand and a secondary palette of charcoal and dusty blue green, we gave the colours a ‘paintbrush’ effect across the branding collateral. Each package was also named after an art style – contemporary, expressions and nouveau.