If we are to eliminate violence in the community, it’s up to all of us to act. Enter the Be There app, a pocket resource full of valuable information to help end domestic violence.
Developed MATE Bystander, the Be There app provides people with access to support, knowledge and guidance to show up, create safety and be there for a loved one, friend or even a stranger who may be experiencing domestic violence. After working with MATE for the last few years, they came to us to help flesh out the brand and website for their new app.
We opted for illustrations that featured people with disabilities and with different cultural backgrounds to symbolise that this is an app accessible to everyone. While the stock photos chosen intentionally focused on people who weren’t facing the camera to convey that sense of inclusivity, we also made a point of including personal touch and supportive body language to maintain a sense of welcome and approachability.
We then took the key brand insights gleaned from these meetings and began to develop them into the Be There brand identity. The result: a brand identity that creates warmth whilst also maintaining a sense of authority, that is welcoming, empowering, authentic and reassuring.
The Claxon crew are grounded in a genuine passion for your vision to be brought to life. Nothing is too much, and no one is left behind. They are engaging, fun, creative geniuses who take pride in delivering on their promise to you as their client. As a client, we now feel like family and not just any old family, family they cherish and look after.
