At Claxon, we had the opportunity to partner with Alder Group, an established industry leader with over 20 years of experience, to redefine their brand vision, voice, and direction. Specialising in both commercial and private sectors, Alder Group combines Alder Developments and Alder Constructions to deliver customised solutions.
This was a significant undertaking for such an established business. Alder Group needed a trusted partner to navigate this major transformation, recognising the potential risks involved.
Our mission was to align their brand identity, streamline their brand architecture, and enhance their impact. We aimed to create a compelling value proposition that resonates with their ideal clients and elevates their market positioning. Through our rebranding process, we provided Alder Group with a distinct voice that connects with their audience, reinforces their brand promise, and sets them apart from the competition. Together, we shaped a future where Alder Group continues to thrive and lead in their industry.
We chose a primary dark teal blue to convey a strong, masculine identity. Fine line work and frames were incorporated to contrast beautifully with the bold brand elements, symbolising technical drawings used in pre-construction phases. This combination of colour and style reflects the precision and reliability that Alder Group stands for.
